FLAG LIGHT
STRATEGIC CONSULTING
By providing an in-depth analysis on product, brand, consumer segmentations and market environment, we assist our client to define the best strategy to stand out in Chinese market, and followed with a strategic planning to target and reach their potential customers.
Marketing entry analysis
Branding and position
Consumer segmentation and profile
Go-to-market Planning
FLAG LIGHT
CHINESE WEBSITE
With the “great firewall”, the cross boarder internet traffic has been either blocked or significantly slowdown, which means your potential Chinese consumers may have trouble when visiting your website. We will help you to optimize your website to be more user friendly for Chinese visitors.
Translation & Copywriting
Mobile optimization
Domain registration
Web-hosting
Maintenance
FLAG LIGHT
ADVERTISING CAMPAIGNS
With our one-stop programmed platform, our clients can run digital ads campaigns in China through different channels. It provides brands with audience strategy and planning, Multi-channel campaign operations and optimization, and reporting and analytics.
Direct Ad Purchasing
English User Interface
Granular Audience Targeting
Detailed Analytics & Reporting
FLAG LIGHT
CHINESE ECOMMERCE
China is now the largest online shopping market in the world. In 2017, the online shopping of physical goods account for 15% of total retail sales. With 527 million mobile payment users, 72% of netizens use mobile phone to pay online bills while doing offline consumptions.
E-commerce platform consulting
E-store setup and operation
E-commerce marketing
Payment solutions
FLAG LIGHT
SEO & SEM
Set up the “adapting-to-china” website is the first step, but how to ensure your digital assets being visible on top Chinese search engines, and how to get more traffic and leads, these will be even more challenging for western players. We will support you to define the tailored SEO and SEM strategy for your website to reach the target audience.
Account setup
Campaign management
Analysis and reporting
FLAG LIGHT
SOCIAL MEDIA MARKETING
The key thing that every company want to do digital marketing in China is that you will not able to use the western social media platforms like Facebook, Instagram, Twitter, Google any more, as they are all banned in China. Instead, WeChat, Weibo, Xiaohongshu, Douyin, Zhihu and many other niche vertical platforms are the key players among Chinese social media landscape. Each of them has their own features and segmented audience. We will help you tailor your social media marketing portfolio by selecting the right channels and methods to reach out your target customers.
Account setup and verification
Content creation
Integrated marketing campaigns
Followers engagement
Advertising
Data monitoring
KOL/Influencer marketing
TEAM
OUR TEAM
BASS ZHONG
CO-FOUNDER & CEO
WILL
PRODUCT SPECIALIST
MIKA
CUSTOMER MANAGER